Research suggests that having a competitive advantage in than it does in the differentiation strategy.
A)marketing and sales
B)technology development
C)logistics
D)human resource management creates more value in the cost leadership strategy

Question

Quizplus · Accepted Answer

Research suggests that having a competitive advantage in logistics creates more value in the cost leadership strategy. This is because cost leadership strategy emphasizes on reducing costs to offer products or services at lower prices than competitors, and having an efficient logistics system can help in achieving this objective. In contrast, differentiation strategy focuses on creating unique and valuable products or services that justify higher prices, and hence, having a competitive advantage in marketing and sales or technology development may be more beneficial. The human resource management aspect can play a role in both cost leadership and differentiation strategies but may not necessarily create more value in one over the other.

Research Suggests That Having a Competitive Advantage in Than It