Why is ROI not considered an ideal qualitative measurement for social media?
A) Reach and frequency don't translate over to social media.
B) Many brands don't pay for social media, so ROI is less important to them.
C) It is difficult to tie increased sales to qualitative metrics like share of voice and sentiment analysis.
D) ROI requires sales figures, and most brands are not engaged in social commerce.
E) Reach and frequency are hard to measure on social media channels.

Question

Quizplus · Accepted Answer

It is difficult to tie increased sales to qualitative metrics like share of voice and sentiment analysis, which makes ROI not an ideal qualitative measurement for social media.

Why Is ROI Not Considered an Ideal Qualitative Measurement for Social