Because of slowing sales, Ace Glue started promoting innovative uses for its all-purpose glue. By searching for new market opportunities, the manufacturer of Ace Glue is using which type of adaptive strategy?
A)Defending
B)Cost leading
C)Analyzing
D)Reacting
E)Prospecting

Question

Quizplus · Accepted Answer

By searching for new market opportunities, Ace Glue is using a prospecting adaptive strategy. This means they are taking an exploratory approach and looking for new and untapped markets to sell their product in.

Because of Slowing Sales, Ace Glue Started Promoting Innovative Uses