Which of the following statements represents how consumers and workers react to socially responsible behavior by a business organization?
A) A large majority of both consumers and workers tend to respond favorably to socially responsible business behavior.
B) Workers tend to respond favorably to socially responsible behavior, but consumers tend to ignore the benefits of such behavior.
C) The purchasing decisions of most consumers are influenced by socially responsible behavior, but most workers have no interest in whether their employer is socially responsible.
D) Most workers and consumers base decisions on monetary considerations and largely ignore issues dealing with socially responsible behavior.

Question

Quizplus · Accepted Answer

Multiple studies have shown that a majority of both consumers and workers respond positively to socially responsible behavior by businesses. For example, a survey by Cone Communications found that 87% of consumers will purchase a product because a company advocated for an issue they cared about, and 76% will refuse to purchase a company's products or services upon learning it supported an issue contrary to their beliefs. In terms of workers, a study by Harvard Business Review found that employees were more engaged and committed to their jobs when they felt their company was socially responsible. Overall, it is clear that socially responsible behavior by businesses can have a positive impact on both consumers and workers, as well as on the company's reputation and bottom line.

Which of the Following Statements Represents How Consumers and Workers