Lisa is a marketing consultant who is trying to help a regional company design an advertising campaign that will appeal to the local population. Her report should take into account _____ factors such as the age, income, and ethnic composition of the area's population.
A) psychographic
B) economic
C) ethnological
D) demographic

Question

Quizplus · Accepted Answer

Demographic factors refer to characteristics of a population such as age, income, gender, education level, race/ethnicity, and occupation. These factors are important to consider when designing advertising campaigns because they can impact consumer behavior and purchasing decisions. Psychographic factors refer to attitudes, values, and lifestyle characteristics, economic factors refer to the financial state of a population, and ethnological factors refer to cultural or ethnic characteristics, all of which may also be important to consider depending on the specific campaign and target audience. However, demographic factors are the most directly relevant to determining the characteristics of the local population in order to design an effective campaign.

Lisa Is a Marketing Consultant Who Is Trying to Help