Which of the following statements is most consistent with the marketing concept?
A) The primary purpose of a business is to force out competitors
B) Consumers always care more about price than about quality.
C) All aspects of a business organization should focus on the needs of the customer.
D) A business organization should concentrate on producing goods at a low cost.

Question

Quizplus · Accepted Answer

The marketing concept is based on the idea that all aspects of a business organization should focus on meeting the needs of the customer. This means that the business should create a product or service that meets the customer's needs, price it appropriately, promote it effectively, and distribute it efficiently. The goal is to build long-term relationships with customers and to create customer satisfaction and loyalty. This approach is customer-centric rather than product-centric and emphasizes the importance of understanding and meeting customer needs.

Which of the Following Statements Is Most Consistent with the Marketing