The double bottom line social audit procedure:
A) measures both sales and profits of a firm.
B) measures both a firm's financial performance and its efforts to meet social responsibilities.
C) develops financial rewards for managers whose fundraising contributions to communitybased organizations exceed expectations.
D) indicates a preference for meeting profit goals and deemphasizes any company social contributions that would cut into profits.

Question

The double bottom line social audit procedure:
A) measures both sales and profits of a firm.
B) measures both a firm's financial performance and its efforts to meet social responsibilities.
C) develops financial rewards for managers whose fundraising contributions to community­based organizations exceed expectations.
D) indicates a preference for meeting profit goals and de­emphasizes any company social contributions that would cut into profits.

Quizplus · Accepted Answer

The double bottom line social audit procedure measures both a firm's financial performance and its efforts to meet social responsibilities. It is focused on achieving both economic and social goals, and balancing the two instead of prioritizing one over the other.

The Double Bottom Line Social Audit Procedure