Deliberately designing a product to fail in order to shorten the time between consumer purchase and repurchase is known as _____.
A) planned obsolescence
B) repurchasedriven marketing
C) markettiming production
D) causerelated marketing

Question

Deliberately designing a product to fail in order to shorten the time between consumer purchase and repurchase is known as _____.
A) planned obsolescence
B) repurchase­driven marketing
C) market­timing production
D) cause­related marketing

Quizplus · Accepted Answer

Planned obsolescence is the practice of intentionally designing a product with a limited lifespan to encourage consumers to purchase the product again sooner. This strategy is used to drive sales and increase profits. Repurchase-driven marketing, market-timing production, and cause-related marketing are not related to intentionally designing a product to fail.

Deliberately Designing a Product to Fail in Order to Shorten