The sales force of Ponteus Inc. make calls to potential clients to sell electronic goods. The clients and offices of Ponteus are located in Chicago. The top management of Ponteus decides to put its sales force through intercultural communication training. Which of the following statements explains the reason for this decision?
A) Ponteus is obtaining electronic goods that were manufactured in eastern countries.
B) Ponteus is expanding its target market to include people in Mexico.
C) Ponteus is collaborating with another Chicagobased organization to improve sales.
D) Ponteus is trying to overcome organizational barriers to communication.

Question

The sales force of Ponteus Inc. make calls to potential clients to sell electronic goods. The clients and offices of Ponteus are located in Chicago. The top management of Ponteus decides to put its sales force through intercultural communication training. Which of the following statements explains the reason for this decision?
A) Ponteus is obtaining electronic goods that were manufactured in eastern countries.
B) Ponteus is expanding its target market to include people in Mexico.
C) Ponteus is collaborating with another Chicago­based organization to improve sales.
D) Ponteus is trying to overcome organizational barriers to communication.

Quizplus · Accepted Answer

Ponteus is expanding its target market to include people in Mexico, which would require understanding and effectively communicating across cultural differences.

The Sales Force of Ponteus Inc