One reason a firm would consider a _____ merger would be to increase size and market power in its industry.
A) hostile
B) conglomerate
C) vertical
D) horizontal

Question

Quizplus · Accepted Answer

A horizontal merger involves the combination of firms operating in the same industry and is often done to increase market power and size. This can lead to economies of scale and other competitive advantages.

One Reason a Firm Would Consider a _____ Merger Would