_____ is the process of continually collecting information from the external marketing environment.
A) Globalized marketing
B) Target marketing
C) Environmental scanning
D) Market segmentation

Question

Quizplus · Accepted Answer

Environmental scanning is the process of continually collecting information from the external marketing environment, including economic, technological, political, and cultural factors, in order to identify opportunities and threats that may affect a company's marketing strategy. Globalized marketing refers to the expansion of a company's marketing efforts beyond national borders. Target marketing involves identifying specific segments of the market to focus on with customized marketing campaigns. Market segmentation involves dividing the overall market into smaller segments based on characteristics such as demographics, psychographics, and behavior.

_____ Is the Process of Continually Collecting Information from the External