XLent Computers has one line of computers designed to appeal to hardcore gamers, another line to appeal to people who like to work with video editing, and yet another designed for people who simply like to browse, chat, and e mail their friends. This attempt to separate the market according to interests and hobbies suggests that XLent is relying heavily on demographic segmentation.

Question

XLent Computers has one line of computers designed to appeal to hard­core gamers, another line to appeal to people who like to work with video editing, and yet another designed for people who simply like to browse, chat, and e­ mail their friends. This attempt to separate the market according to interests and hobbies suggests that XLent is relying heavily on demographic segmentation.

Quizplus · Accepted Answer

XLent Computers is using psychographic segmentation, which divides the market based on consumer interests, activities, and lifestyles, rather than demographic factors like age, gender, or income.

XLent Computers Has One Line of Computers Designed to Appeal