Companies use _____ to coordinate their messages through every promotional vehicle.
A) brand ambassadors
B) onhold messaging
C) integrated marketing communication
D) market research

Question

Companies use _____ to coordinate their messages through every promotional vehicle.
A) brand ambassadors
B) on­hold messaging
C) integrated marketing communication
D) market research

Quizplus · Accepted Answer

Integrated marketing communication (IMC) is a strategic approach to promoting a consistent message across all promotional channels, including advertising, sales promotion, public relations, direct marketing, and personal selling. IMC aims to coordinate all promotional efforts to build a strong and distinctive brand image and foster stronger customer relationships. Brand ambassadors may be a part of the IMC strategy, but they are not the overall strategy itself. On-hold messaging is a small part of the overall promotional effort and is not a strategic approach like IMC. Market research is important for understanding customer needs and preferences but is not a method for coordinating messages across promotional vehicles.

Companies Use _____ to Coordinate Their Messages Through Every Promotional