Effective product promotion requires that everyone who creates and manages promotional messages has free access to information about the customer, the product, the competition, the market, and the organization's strategy.

Question

Quizplus · Accepted Answer

This is true because having access to information about the customer, product, competition, market, and organization's strategy allows for the development of targeted and impactful promotional messages. Without this information, promotional efforts may not effectively reach the target audience or differentiate the product from competitors.

Effective Product Promotion Requires That Everyone Who Creates and Manages