Lisa is planning to buy a Drof automobile. She has already visited the Drof website and is paying more attention to Drof ads in magazines and on television. She is planning on visiting a Drof dealership in the next few days to talk to a salesperson. If Drof uses integrated marketing communication, its goal will be to coordinate the messages Lisa receives through each of these sources.

Question

Quizplus · Accepted Answer

Integrated marketing communication aims to create consistency and coordination across different marketing channels and messages to ensure that customers like Lisa receive a unified brand experience.

Lisa Is Planning to Buy a Drof Automobile