Intellectual property refers to:
A) software that captures personal information.
B) secure banking sites that store information and use it for data mining.
C) marketable products and services that result from someone's creative efforts.
D) information that marketers collect to make better decisions about how to reach markets.

Question

Quizplus · Accepted Answer

Intellectual property refers specifically to things like inventions, literary and artistic works, and symbols, names, and images used in commerce. These are all products of creative effort, and can be protected by things like patents, copyrights, and trademarks. The other choices do not fall under the definition of intellectual property.

Intellectual Property Refers To