A servicescape environment should take into consideration the following three factors: ambience; functionality; and signs, symbols, and artifacts.

Question

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This statement is true. The three factors that should be considered in a servicescape environment are ambience, functionality, and signs, symbols, and artifacts. Ambience refers to the atmosphere, mood, and emotions that are evoked by the physical environment. Functionality refers to how well the environment supports the service process and the needs of customers and employees. Signs, symbols, and artifacts are the visual and sensory cues that communicate information about the service and create a sense of identity and belonging.

A Servicescape Environment Should Take into Consideration the Following Three