Rachel has plotted all sub shops in Bethesda on a graph based on price and menu selection.Which of the following did she utilize?
A)Positioning strategy
B)Segmentation strategy
C)Perceptual map
D)Marketing mix analysis
E)Customer value analysis

Question

Quizplus · Accepted Answer

Rachel utilized a perceptual map, which is a visual representation of how consumers perceive brands or products in relation to others, typically based on multiple criteria, such as price and menu selection in this case.

Rachel Has Plotted All Sub Shops in Bethesda on a Graph