After a long flight, a very tired Mark rented a car at the airport and drove to a nearby motel.The next morning, when he went to the parking lot, he could not remember what make, model, or color car he had rented.Mark's forgetting illustrates
A) encoding failure.
B) disuse.
C) decay.
D) repression.

Question

Quizplus · Accepted Answer

Encoding failure occurs when information is not properly encoded into memory, which can result in forgetting. In this case, Mark did not properly encode the details of the car he rented, so he was unable to remember them later. Disuse and decay refer to the idea that memories may fade over time if they are not used or practiced. Repression is a psychoanalytic concept that refers to the unconscious blocking of painful or traumatic memories.

After a Long Flight, a Very Tired Mark Rented a Car