Regarding the use of examples, anecdotes, single cases, and testimonials in advertising, which of the following statements is TRUE?
A) They should be viewed as valid indicators of the authenticity of the product or service.
B) They all create a courtesy bias within the customer.
C) They are all potentially deceptive because individual cases tell us nothing about what is true in general.
D) They are all invalid due to the placebo effect.

Question

Quizplus · Accepted Answer

Using examples, anecdotes, single cases, and testimonials in advertising can create a bias towards the effectiveness of a product or service, but they are not necessarily valid indicators of the general truth. Individual cases may not be representative of what is true for everyone, and they may not provide sufficient evidence to support the claims being made in the advertisement. Therefore, they are potentially deceptive and should be viewed with caution.

Regarding the Use of Examples, Anecdotes, Single Cases, and Testimonials