Which of the following will increase the response rates to mailed surveys?
A) Include a monetary incentive
B) Keep the survey under 4 pages
C) Have a university sponsor the survey
D) All will increase response rates

Question

Quizplus · Accepted Answer

Including a monetary incentive has been shown to increase response rates to mailed surveys as people are more likely to respond if they feel they will receive something in return. Keeping the survey under 4 pages will reduce the burden on respondents and may encourage them to complete the survey. Having a university sponsor the survey may also increase response rates as people may be more likely to trust and respond to a survey that appears to be backed by a reputable institution. Therefore, all of these choices will increase response rates to mailed surveys.

Which of the Following Will Increase the Response Rates to Mailed