Identify a characteristic of innovators.
A) They have little social influence.
B) They tend to be opinion leaders.
C) They tend to be followers.
D) They are highly collective in thought.
E) They are risk averse.

Question

Quizplus · Accepted Answer

Innovators tend to be opinion leaders, meaning they have significant influence over others and are often the first to adopt new ideas or products. This makes them important targets for marketers seeking to introduce new products or services.

Identify a Characteristic of Innovators