By virtue of their experience with the innovation, innovators may:
A) have a greater degree of resistance to an innovation.
B) be price sensitive and more favorable to competitors.
C) be more easily influenced by a reference group.
D) be less receptive to information about new products.
E) exact normative and informational influence on others.

Question

Quizplus · Accepted Answer

Innovators, who are the first to adopt an innovation, have a high degree of involvement with the innovation and can serve as opinion leaders. They are likely to exert influence and persuade others to adopt the innovation through normative and informational influence.

By Virtue of Their Experience with the Innovation, Innovators May