With a low-effort hierarchy of effects, the time between awareness of an innovation and its trial or adoption may be brief.

Name: With a low-effort hierarchy of effects, the time between awareness of an innovation and its trial or adoption may be brief.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The low-effort hierarchy of effects suggests that awareness can quickly lead to trial or adoption without much effort or persuasion. Therefore, the time between awareness and adoption can be brief in this scenario.

With a Low-Effort Hierarchy of Effects, the Time Between Awareness