Consumers who have a high intensity of ethnic identification are more likely to:
A) make spouse-dominant decisions.
B) exhibit the consumption patterns of their cultural group.
C) be loyal to the brand that they see the most on television.
D) be acculturated into the mainstream culture.
E) use coupons and be influenced by them.

Question

Quizplus · Accepted Answer

Consumers with high intensity of ethnic identification are more likely to follow consumption patterns of their cultural group which includes goods and services that are preferred by their cultural group.

Consumers Who Have a High Intensity of Ethnic Identification Are