The benefit of cluster analysis is that it allows marketers to:
A) increase the ability of consumers to process information.
B) change the decision-making processes of consumers.
C) segment and target consumers more effectively.
D) reach a wider area of consumers using advertising.
E) encourage consumers to rely on their own judgment.

Question

Quizplus · Accepted Answer

Cluster analysis is a segmentation technique that groups consumers based on similar characteristics, such as demographics, behaviors, or attitudes. By using cluster analysis, marketers can identify distinct segments of consumers and target them more effectively with tailored marketing strategies. This can result in increased effectiveness of marketing efforts and better ROI for businesses.

The Benefit of Cluster Analysis Is That It Allows Marketers