Price-related tactics are more likely to be employed when there are:
A) large differences in the quality between brands.
B) strongly established competitors.
C) few perceived differences among brands.
D) a few brands with strong brand loyalty established among consumers.
E) many habitual buyers in the market.

Question

Quizplus · Accepted Answer

Price-related tactics, such as discounts or promotions, are often used when consumers perceive minimal differences among brands. This allows companies to differentiate themselves based on price, rather than product features.

Price-Related Tactics Are More Likely to Be Employed When There