Which of the following strategies can help a company get its brand into the consumer's consideration set?
A) Maximizing the attraction effect resulting in a more positive evaluation of the brand
B) Limiting repetition of the brand name and messages in marketing communications
C) Trying to decrease consumer's short-term memory for the product's attributes
D) Promoting comparisons of the brand with superior competitors
E) Increasing sales of high-margin items simply by offering a low-priced option

Question

Quizplus · Accepted Answer

Maximizing the attraction effect can make the brand more appealing and positively evaluated by the consumer, increasing the chances of it being considered in their set of options. Limiting repetition of the brand name and messages in marketing communications, trying to decrease short-term memory for the product's attributes, promoting comparisons with superior competitors, and offering low-priced options may not necessarily influence a consumer's consideration set.

Which of the Following Strategies Can Help a Company Get