Which of the following statements is true of concrete emotional appeals?
A) They are less specific and generalized in nature.
B) They involve emotions such as a feeling of hope.
C) They are effective in stimulating short-term behavioral intentions.
D) They are emotions that are felt when unimportant events occur.
E) They cannot be linked to a specific experience or emotion.

Question

Which of the following statements is true of concrete emotional appeals?​
A) They are less specific and generalized in nature.
B) They involve emotions such as a feeling of hope.
C) They are effective in stimulating short-term behavioral intentions.
D) They are emotions that are felt when unimportant events occur.
E) They cannot be linked to a specific experience or emotion.

Quizplus · Accepted Answer

Concrete emotional appeals are effective in stimulating short-term behavioral intentions because they are specific and directly linked to particular emotions or experiences, making them more impactful in influencing immediate actions.

Which of the Following Statements Is True of Concrete Emotional