Which of the following statements is true of strong arguments in a message?
A) Consumers are persuaded by a message containing a strong argument when they devote sufficient cognitive resources to processing the information.
B) Combining a strong argument with an implicit conclusion in an ad message engenders less favorable brand attitudes among consumers with a high need for cognition.
C) Strong arguments have a greater effect on behavioral intentions when consumers focus on the outcome of using a product rather than on the process of using it.
D) Strong arguments concentrate on presenting a negative and limited viewpoint through the message.
E) Strong arguments have a negative effect on behavioral intentions, especially for low-to moderate-involvement products.

Question

Which of the following statements is true of strong arguments in a message?​
A) Consumers are persuaded by a message containing a strong argument when they devote sufficient cognitive resources to processing the information.
B) Combining a strong argument with an implicit conclusion in an ad message engenders less favorable brand attitudes among consumers with a high need for cognition.
C) Strong arguments have a greater effect on behavioral intentions when consumers focus on the outcome of using a product rather than on the process of using it.
D) Strong arguments concentrate on presenting a negative and limited viewpoint through the message.
E) Strong arguments have a negative effect on behavioral intentions, especially for low-to moderate-involvement products.

Quizplus · Accepted Answer

Strong arguments are effective in persuading consumers when they have sufficient resources to process the information. The argument must also be relevant to the consumer's needs and interests.

Which of the Following Statements Is True of Strong Arguments