According to _____, consumers exert a lot of effort in responding to a message.
A) the cognitive response model
B) Weber's theory
C) Weber's law
D) Hofstede's law
E) the affective cognition theory

Question

According to _____, consumers exert a lot of effort in responding to a message.
A) the cognitive response model
B) Weber's theory
C) Weber's law
D) Hofstede's law
E) ​the affective cognition theory

Quizplus · Accepted Answer

The cognitive response model states that consumers put in effort to process and respond to a message by generating thoughts and opinions related to the message. This model suggests that a consumer's response to a message depends on their cognitive interpretation of the message.

According to _____, Consumers Exert a Lot of Effort in Responding