Which of the following statements is true when consumers see one brand alongside a second brand that has a completely different personality?
A) The first brand will simulate more negative reaction than the second brand.
B) The second brand will simulate more positive reaction than the first brand.
C) The first brand will seem more distinctive than the second brand.
D) The first brand's personality will seem to overlap with that of the second brand.
E) The second brand will seem more distinctive than the first brand.

Question

Quizplus · Accepted Answer

When two brands with different personalities are seen together, the distinctiveness of each brand is highlighted, making the first brand seem more distinctive.

Which of the Following Statements Is True When Consumers See