Which of the following statements is true of positioning?
A) Positioning helps marketers identify consumers who have needs that are not being met.
B) The desired image should reflect how a product is similar to the competition.
C) Positioning helps consumers identify ways to dispose an offering.
D) In a perceptual map, positioned brands share the same quadrant of other brands in the market.
E) Positioning should suggest that the product is superior in one or more attributes valued by the target market.

Question

Quizplus · Accepted Answer

The statement that is true of positioning is that it should suggest that the product is superior in one or more attributes valued by the target market. This means that the product needs to be positioned as offering something unique or better than other products on the market, in order to stand out to consumers and attract them to the offering.

Which of the Following Statements Is True of Positioning