When consumers have the opportunity to be exposed to information about a product, they need to _____ and attend to information.
A) dispose
B) perceive
C) develop attitudes
D) form memories
E) recognize problems

Question

Quizplus · Accepted Answer

Perception is the process of selecting, organizing, and interpreting sensory information. When consumers are exposed to information about a product, they must first perceive it before they can dispose of it, develop attitudes towards it, form memories about it, or recognize any potential problems with it. Therefore, the best answer is B) perceive.

When Consumers Have the Opportunity to Be Exposed to Information