A firm that expands by producing its own raw materials or acquiring a retail outlet to sell its own products is most likely using a strategy of ________.
A)consolidation
B)geographic expansion
C)vertical integration
D)regional diversification

Question

Quizplus · Accepted Answer

C)A vertical integration strategy means that a firm expands by producing its own raw materials or selling its products directly instead of using a retailer.Consolidation involves reducing the size of a firm,while geographic expansion involves taking a business overseas.

A Firm That Expands by Producing Its Own Raw Materials