An increasing emphasis by ﬁnancial executives on accounting values rather than ﬁnancial values
may have contributed to the change in the primary methods used by chief ﬁnancial oﬃcers to
evaluate projects over the past forty years.

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The Answer of An increasing emphasis by ﬁnancial executives on accounting values rather than ﬁnancial values
may have contributed to the change in the primary methods used by chief ﬁnancial oﬃcers to
evaluate projects over the past forty years.

An Increasing Emphasis by ﬁNancial Executives on Accounting Values Rather