In order for a company to achieve a sustainable competitive advantage, it must perform value chain activities: I.at the same quality level as competitors, at the same cost. II.at the same quality level as competitors, but at a lower cost. III.at a higher quality level than competitors, at a higher cost. IV.at a higher quality level than competitors, but at no greater cost.
A)I .
B)II.
C)III.
D)IV.
E)II and IV.

Question

Quizplus · Accepted Answer

To achieve a sustainable competitive advantage, a company must either perform activities at the same quality but at a lower cost (II) or at a higher quality without increasing costs (IV).

In Order for a Company to Achieve a Sustainable Competitive