In order for a company to achieve a sustainable competitive advantage, it must:
A)perform one or more activities in the value chain at the same quality level as its
B)perform all activities in the value chain at the same quality level as its competitors.
C)perform its value chain activities at a higher quality level than one of its competitors.
D)perform at lower quality and higher cost than competitors.

Question

Quizplus · Accepted Answer

To achieve a sustainable competitive advantage, a company must perform one or more activities in the value chain at the same quality level or better than its competitors. It is not necessary to perform all activities in the value chain at the same quality level as its competitors. It is also not desirable to perform at lower quality and higher cost than competitors, as this would not provide a sustainable competitive advantage.

In Order for a Company to Achieve a Sustainable Competitive