Beginning with the research budget in mind,the researchers rely on"constructs,"or standard marketing concepts,and develop a mental vision of how each construct will be measured.

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The statement is true. Researchers typically start with a research budget and rely on standard marketing concepts or constructs to develop a mental vision of how each construct will be measured. This allows them to plan and allocate resources for data collection and analysis.

Beginning with the Research Budget in Mind,the Researchers Rely On"constructs,"or