Those arguing for the inclusion of a neutral option on an interval scale believe that some respondents do not have opinions formed on that item,and they must be given the opportunity to indicate their ambivalence.
Correct Answer:
Verified
Q57: Ratio scale measures are ones in which
Q58: Measurement underlies marketing research to a great
Q59: Coding is a straightforward process EXCEPT in
Q60: It is not good practice to invent
Q61: With a reliable measure,a respondent responds in
Q63: The construction of a semantic differential scale
Q64: Using"tried and true"standardized scaled-response formats expedites the
Q65: The focus of the semantic differential is
Q66: While not documented by research,most researchers feel
Q67: The drawbacks to the Likert five-point scale
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents