The halo effect is a general feeling about a store or brand that can bias a respondent's impressions on its specific properties.

Question

Quizplus · Accepted Answer

The halo effect is a cognitive bias that can influence a person's overall perception of a brand or store and affect their evaluation of specific attributes, such as quality or price. This means that a respondent's existing positive or negative impression of a brand can bias their opinions on specific properties, even if they are unrelated.

The Halo Effect Is a General Feeling About a Store