The ________ technique was originated by advertising strategists who wanted to obtain descriptions of groups of consumers as a means of establishing more effective advertising.
A)lifestyle inventory
B)consumer index
C)consumer inventory
D)psychometric inventory

Question

Quizplus · Accepted Answer

The lifestyle inventory technique was developed by advertising strategists to create a description of groups of consumers, including their interests, hobbies, and behaviors, as a way to create more effective advertising campaigns. The other answer choices are not commonly used techniques in advertising research.

The ________ Technique Was Originated by Advertising Strategists Who Wanted