Because there is reluctance worldwide to take part in surveys and in combination with technological advances,________ have become a viable and popular means of data collection.
A)focus group companies
B)mass media entertainment research companies
C)panel companies
D)social media research companies

Question

Quizplus · Accepted Answer

Panel companies have become a popular means of data collection due to the reluctance of people to take part in surveys and technological advances. Panels consist of a pre-recruited group of people who are willing to participate in survey research and provide regular feedback on various topics. They can provide consistent and reliable data over time, which is essential for longitudinal studies.

Because There Is Reluctance Worldwide to Take Part in Surveys