The rise of technology and the ________ by consumers underlie a troublesome data collection dilemma faced by marketing researchers all over the globe.
A)rapid adoption of sophisticated personal communication systems
B)rapid adoption of social media
C)Internet privacy concerns
D)rise of new communications technologies

Question

Quizplus · Accepted Answer

The rapid adoption of sophisticated personal communication systems by consumers has led to increased data collection, creating a dilemma for marketing researchers regarding privacy and ethical use of data.

The Rise of Technology and the ________ by Consumers Underlie