It is generally believed that the best focus groups are composed of participants who share heterogeneous characteristics.

Name: It is generally believed that the best focus groups are composed of participants who share heterogeneous characteristics.
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Question

Quizplus · Accepted Answer

The statement is incorrect. The best focus groups are composed of participants who share homogeneous characteristics because they are more likely to have similar experiences and opinions, which leads to more meaningful discussions and insights.

It Is Generally Believed That the Best Focus Groups Are