A bank image survey showed that a particular branch consistently received lower scores on"employee friendliness."Focus group research later identified the problem.What objective did the bank have when it conducted the focus groups?
A)Understand consumer vocabulary
B)Reveal consumer needs,motives,perceptions,and attitudes
C)Idea generation
D)Understand findings from quantitative studies

Question

Quizplus · Accepted Answer

The bank conducted focus groups to delve deeper into the reasons behind the low scores on "employee friendliness" identified by the survey, aiming to understand the findings from the initial quantitative study in more detail.

A Bank Image Survey Showed That a Particular Branch Consistently