Retailers who purchase Nielsen's tracking data for their category get up-to-date information about what brands are selling at which retailers at the SKU level,and learn what their competitors are selling.The tracking studies are examples of:
A)Syndicated services.
B)Customized services.
C)Media services.
D)Packaged services

Question

Quizplus · Accepted Answer

Nielsen's tracking data, which is purchased by retailers, is an example of syndicated services. This is because it is data that is collected and sold to multiple clients who are interested in tracking sales for a particular category, rather than being customized to the specific needs of one retailer.

Retailers Who Purchase Nielsen's Tracking Data for Their Category Get