The ________ may represent the most significant change in the availability of secondary data to be used for marketing research purposes in several decades.
A)U.S.Census
B)American Community Survey
C)County Business Patterns
D)Census of e-Retail Trade

Question

Quizplus · Accepted Answer

The American Community Survey (ACS) is a large, ongoing survey conducted by the U.S. Census Bureau that provides a wide range of social, economic, housing, and demographic data at the local level. It is considered a significant change in the availability of secondary data because it replaced the 'long form' questionnaire of the decennial census and allows for more frequent updates and a larger sample size. The other options are important sources of data as well, such as County Business Patterns (provides data on business establishments) and the Census of e-Retail Trade (provides data on online sales), but they do not have the same broad scope as the ACS.

The ________ May Represent the Most Significant Change in the Availability