The disadvantages of test marketing are infallibility,cost,exposure of the product or service to competition,and ethical issues.

Question

Quizplus · Accepted Answer

Test marketing is not considered infallible; rather, it can fail to predict market success accurately. The main disadvantages are its high cost, the risk of exposing the product to competitors, and the time it consumes, rather than ethical issues being a primary concern.

The Disadvantages of Test Marketing Are Infallibility,cost,exposure of the Product