By providing access to the unfettered opinions of consumers,________ offer an instant way to gain background information for a problem,to define terms,to clarify problems and hypotheses,and to establish research priorities.
A)focus groups
B)online panels
C)social media platforms
D)executive interviews

Question

Quizplus · Accepted Answer

Social media platforms, such as Twitter and Facebook, allow for open and immediate feedback from consumers. This feedback can be analyzed to gain insights into consumer perceptions, preferences, and behaviors. Additionally, social media platforms provide a convenient and cost-effective way to gather feedback from a large number of participants in a short period of time. Focus groups and executive interviews tend to be more structured and less open-ended, while online panels may not provide the same level of immediacy or spontaneity as social media platforms.

By Providing Access to the Unfettered Opinions of Consumers,________ Offer